Oye tu! wild thing!

Fashion has been always relying its head on nature’s shoulder, and it doesn’t only takes inspiration from colors or textures but also from behaviors, in this way fashion creators build a metaphor to describe a certain character.

A tigress has been used to describe a mysterious, exotic and voluptuous woman, who seduces at first sight, and there are just too many examples in fashion editorials, performers wardrobe… etc.

But there are three examples that must be shown.

The first one is the ad campaign for the Animale fragrance, which portraits a tigress wearing the most exquisite make – up, which is not heavy or complicated, that is what makes it really worthy.

What strokes me the most about this image is how simple make up ideas and hair dressing can show a very complex concept.


Animale ad campaign, mid 90’s

The second one is Jean Paul – Goude and Naomi Campbell fashion editorial for Harper’s Bazaar. Campbell doesn’t become a mythological creature like in the Animale ad, instead, she interacts with them, the photographs are very natural and sun kissed, it’s a really warm approach to the tigress.


Jean Paul – Goude and Naomi Campbell fashion editorial.

The third one is the most curious case, a Peruvian head dresser who later on became singer of popular folk music. La Tigresa del Oriente.

This last one is hard for me to explain, there are many layers to analyze, from the way she approaches to the concept breaking many of the fashion industry standards like youth, a certain type of figure and mixing hair, make-up, nails, animal prints and lace heavily.

When she performs on stage she also moves from time to time like a tiger. Puro estilacho latino!, ¿verdad?



La tigresa del Oriente

It’s happening, boundaries are already broken, and around the world we have different interpretations for what a tigress (in fashion) is.

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